Ranking well on YouTube is as challenging as it is important. The second largest search engine is used to find more than 5 billion videos every single day, and a bevy of variables determine if your video content will make the cut:

• Total views.
• Average view duration.
• Video length.
• Keywords used in titles, captions, tags, descriptions, categories and channel pages.
• Backlinks and embeds.
• Positive vs. negative engagements.
• Engagements (click-through rates, likes, dislikes, comments, shares, subscriber rates).
• Channel authority.
• Days since published.
• Video description length.
• Much more.

At Brafton, our social media mavens focus on YouTube optimization tactics like curating playlists, checking for keyword inclusion, promoting videos across other content channels such as email and other social networks, engaging subscribers and more. Our videographers, meanwhile, prioritize video optimization with editing techniques that keep viewers engaged until the very last frame. Equally important, we track key metrics every step of the way, and quickly pivot our marketing strategy as needed.